Privacy Policy

Introduction

Aduu Solar Engineering LLC ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Information We Collect

Personal Information You Provide

We collect information you voluntarily provide when you:

• Request a solar quote or consultation
• Fill out contact forms on our website
• Call or email us directly

This may include: name, email address, phone number, property address, and energy usage information.

Automatically Collected Information

When you visit our website, we automatically collect certain information including:

• IP address and browser type
• Pages viewed and time spent on pages
• Referring website or source
• Device information

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and measure marketing performance. Subject to the cookie consent you provide on first visit, our website uses:

• Essential Cookies: Required for website functionality (always on).
• Preference Cookies: Remember your settings (e.g., dark mode).
• Google Analytics 4 (GA4): Website traffic analysis and user behavior (anonymized).
• Google Ads conversion tracking: Measures conversions from Google Ads campaigns and our partner Zoho Forms.
• Meta Pixel (Facebook): Measures conversions and audience signals from Meta ad campaigns.
• First-party attribution cookie (_aduu_attribution): Captures click IDs (gclid, gbraid, wbraid, fbclid, msclkid, ttclid, li_fat_id) and utm_* parameters for 90 days so quote requests can be matched back to the original campaign.
• Region cookie (aduu_region): Stores DC/MD/VA region inferred from your IP for personalized content; reset every 24 hours.

How We Use Your Information

We use collected information to:

• Provide solar consultation and installation services
• Respond to your inquiries and quote requests
• Send you proposals, quotes, and project updates
• Improve our website and services
• Send marketing communications (with your consent)
• Analyze website traffic and user behavior
• Comply with legal obligations

Information Sharing and Disclosure

We Do NOT Sell Your Information

Aduu Solar does not sell, rent, or lease your personal information to third parties for marketing purposes.

We May Share Information With:

• Service Providers: Companies that help us operate our business (website hosting via Vercel, portfolio database via Supabase, blog content management via Sanity, email/SMS services).
• CRM and form processing: Zoho CRM and Zoho Forms host the quote-request workflow and store the resulting lead records.
• Financing Partners: When you apply for financing, with your consent (Climate First Bank, Sungage Financial; for Montgomery County Green Bank loans, Climate First Bank originates and OneEthos administers the digital lending platform).
• Advertising platforms: Aggregated and anonymized conversion data is sent to Google Ads and Meta to measure campaign performance.
• Legal Requirements: When required by law or to protect our rights.

Third-Party Services

Our website uses the following third-party services:

• Google Analytics 4: Website analytics (Privacy Policy)
• Google Ads: Advertising and conversion tracking (Privacy Policy)
• Meta Pixel (Facebook): Advertising and conversion tracking (Privacy Policy)
• Trustindex: Customer reviews widget (Privacy Policy)
• Zoho Forms / Zoho CRM: Contact form processing and lead management (Privacy Policy)
• Mapbox: Service area maps (Privacy Policy)
• Sanity: Blog content management (Privacy Policy)
• Supabase: Portfolio database hosting (Privacy Policy)
• Vercel: Website hosting (Privacy Policy)

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes:

• HTTPS encryption for all data transmission
• Secure database storage with Supabase
• Regular security updates and monitoring
• Limited employee access to personal data

However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Rights and Choices

Access and Correction

You have the right to access, update, or correct your personal information. Contact us to request access to your data.

Opt-Out

You can opt out of marketing communications at any time by:

• Clicking "unsubscribe" in any marketing email
• Contacting us directly at info@aduusolar.com

Cookie Control

You can control cookies through your browser settings. Note that disabling cookies may limit website functionality.

California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, delete your information, and opt-out of any "sale" (we don't sell data).

Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law. Quote requests and project information are typically retained for 7 years for business and tax purposes.

Children's Privacy

Our services are not directed to children under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: